In contrast to traditional advertising methods, which blasts millions of consumers with the same general television, radio or billboard message, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.
A successful event marketing campaign provides value to attendees beyond information about a product or service.
A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial.
Its all about building relationships with your clients, or customers.
Make more money.
Cultivate loyal customers.
Create a great atmosphere.
Understand your audience better.
Educate your staff.
Beat the competition.
Discover the benefits of each type of event.
One of the most traditional business events, business dinners can be held for a range of reasons, from celebrating milestones to simply getting together with employees and clients. If you have a new product or service you’re about to release, it makes sense to organize a company event around that to educate your staff and clients on the new features.
An annual golf tournament is a good way to increase customer loyalty, reward employees, and acquire new customers. You could use your golf event to raise money for a charity of your choice. You can sell sponsorship’s, ad space, VIP tickets, hold a silent auction, and sell merchandise. This shows you are a company that cares.
You are having a BIG sale in your mall location or you are presenting at a trade show. Problem is so is everyone else. Why not differentiate yourself by having a DJ play music in your store or booth. Results prove you can expect a sales increase by 30% on average.
These events are ideal for making new contacts, leading to new clients, partners, and vendors. One of the keys to success in business is to know your customers. The more knowledge you have about them, the easier it’ll be for you to grab their attention. Networking events are a great way to collect personal details that you may otherwise not have been able to get with a simple customer satisfaction survey.
The holidays present the perfect opportunity to throw a great party where you can invite clients, prospects, media members, and employees. What makes your company a special place to work at isn’t determined by the products you sell or the service you offer. It’s determined by the company culture that you create.
Why not show your staff how much you appreciate them by hosting a barbecue for staff and family. Family barbecues increase employee morale. Activities and games facilitate team building.
Customer retention should always be a focus for your business. Show your customers how much you appreciate them by hosting an event just for them. Invite your customers to bring guests and turn those guests in to new customers.
Contact us for a free consultation to discuss how we can help you Plan, Market and Executive a successful event.
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